Global Giant Coca-Cola Rewards Schools

This post brought to you by My Coke Rewards. All opinions are 100% mine.

MCR_School_Blogger_0706[1].pdf (page 3 of 3)  Reward programs are becoming more popular than ever. Reward programs are structured marketing efforts that reward, and therefore encourage buying behavior. This buying behavior, which is potentially beneficial to the firm, is a win-win situation. Initially, individuals were the target recipients of reward programs. A person could accumulate reward points, providing free merchandise, discounts, and in some cases even airline tickets. Over the years reward programs developed, becoming beneficial for businesses, non-profits, and even schools.

A global leader in the beverage industry, the Coca-Cola Company has joined in rewards marketing strategy with My Coke rewards for schools program. With this program, parents, teachers, and virtually all community members can register and donate points to their school of choice. Rewards such as art supplies and sports equipment support the ways kids play and Coke Rewards can help to attain them. Even the smallest point contribution can lead to great things for students in the community.

My Coke Rewards School Program Overview

Registering for My Coke Rewards is easy. Simply go to (the web link) fill in the form, select your communication preferences. A verification code will be sent by means of your selected preference. Once verified the account is active. The whole process takes about two minutes. Easy.

Reward codes can be found on 15 brands including Coca-Cola, Coke Zero, Diet Coke, Sprite, Dasani, PowerAde, Minute Maid, Fanta, Vault, Barq’s, Fresca, Pibb, Mello Yello, Nestea, and Seagram’s brands to name few. Offering such a wide variety of beverages broadens the possible donor base thus increasing the school rewards.

Codes are found under caps, inside the tear-off on 12 packs, as well as on multi-pack wraps. The codes can be entered using four convenient methods. Online at, via smart phone with My Coke Rewards Mobile, a desktop widget or by texting codes to 2653


My Coke Rewards Playground Giveaway

For a Back to School added bonus, from July 13 through September 30, Sprite is giving away 25 playgrounds, worth $25,000, to schools. Consumers who purchase and enter a code from any package of Sprite/Sprite Zero receive an entry into the sweepstakes to help their school win. In addition, every three points donated to the school through the Sprite Spark Parks for Schools sweepstakes will give the school additional chances. Any new school that registers will also be given a chance to win.

MCR_School_Blogger_0706[1].pdf (page 3 of 3)

How’s that for a reward program. Buy your favorite beverage from the list, quench your thirst, and help a school purchase classroom, sport, and art supplies. Sounds like a win-win situation to me. What say you?

Do you participate in reward programs? Will you visit and register to help your favorite school ?

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