This is a Sponsored post written by me on behalf of Toms of Maine. All opinions are 100% mine.
Wicked Fresh is a rather courageous name for toothpaste if you ask me. As an honest mom blogger, I will not tell you my children have used this Wicked Fresh Toothpaste or that it is the best toothpaste for your family. However, reviews on the net from bloggers with integrity support the product. What is more Tom’s of Maine makes some rather steep claims concerning their company, employees, and products.
Tom’s of Maine boasts, “Our Stewardship Model Standards for Natural, Sustainable, and Responsible guide our ingredient selection and formulation development. ” The website includes the following definitions to support natural, sustainable, and responsible.
Our standards for natural
Sourced in nature
Simple and understandable ingredients
Free of artificial preservatives, colors, sweeteners, flavors, fragrances, and other additives
Free of animal ingredients
Made of high-quality ingredients
Subject to limited processing
Purposeful in the system of ingredients
Promote organically grown ingredients wherever possible and practical
Our standards for sustainable
Contribute to environmental and economic sustainability
Environmentally friendly products and packaging
Establish safety and efficacy in our products and ingredients without testing on animals
Renewable and recyclable resources
Promote sustainable harvesting practices
Respectful of basic human rights
Respectful of the rights of indigenous people
Accountable to present and future generations
Our standards for responsible
Sufficient research conducted
Honesty about where and how ingredient, product, and packaging were sourced
Honesty about claims related to product/ingredient/formulation
Affordable for consumer
Affordable for company
Build value and equity for company
Respect for the standards of the Food and Drug Administration
Respect for the standards of the Federal Trade Commission
Respect for the standards of organizations (American Dental Association) with whom we have chosen to partner
Amazing how this list so closely coincides with many of the standards and values mothers define for their families. While not every point may apply directly to your family, most are incontestable. Standards that include honesty, purposeful, high quality, natural, and limited processing has to be healthy and valuable to the family.
Thinking to myself, how could a company with such high standards and transparency be bad, no valid rebuttal came to mind. The toothpaste is described as long lasting with cavity protection. Wicked Fresh comes into play with the use of potent natural flavor oils and a patent-pending botanical extract. Natural and limited processed ingredients are favorable qualities according to the A.D.A. providing further support for Wicked Fresh toothpaste.
I will never forget the first time my oldest son used cool mint toothpaste. The flavor was so exhilarating his eyes were wide and he drew in several times over, to enjoy the cool mint flavor. “Tastes like peppermint patties mom, but no chocolates?!” A Wicked Fresh moment if I ever experienced one you know! Right now, you can share a Wicked Fresh moments for a chance to win Wicked Fresh!™ Prizes at That’s Wicked Fresh contest page.
Other Tom’s Of Maine natural products include Wicked Fresh mouthwash, naturally waxed dental floss, natural 24-hour deodorant, and bar and body wash soaps. Visit the website and decide for yourself if Wicked Fresh is right for your family.