Store Brand Formula – Nutritional and Economical

This is a Sponsored post written by me on behalf of PBM Products. All opinions are 100% mine.

Pediatricians and nutrition specialists inform new parents that breast milk is the optimum choice for infant feeding. A combination of breast milk and formula is another favorable option. Not that formula feeding is unhealthy but rather missing the natural bonding that occurs with breast-feeding. For some women, including myself, breast-feeding was not an option.

Beginning in 1980, two years before my first child was born,  all infant formulas became subject to the same exacting standards of the FDA pursuant to the Infant Formula Act. This legislation authorized the FDA to ensure that all infant formulas sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies. With that, store brand formulas must be nutritionally the same as Enfamil® and Similac® brand name formulas.

The hospital on the other hand, recommended Enfamil to me and I stuck with it, well at least for a while. The Infant Formula Act was not openly disclosed by the hospital staff during those first days of motherhood. In my opinion, this was an enormous disservice to parents like me. In fact, this point showed up in an article on,  which was prompted by the last Similac recall. The author, Stacey Bradford wrote, “New parents are introduced to branded milk substitutes like Similac and Enfamil in the hospital. They are then often reluctant to switch to a cheaper alternative since it can take up to a week for a child to adjust to a different formulation…”

Purchasing store brand formula could produce a savings of about $600 a year per baby. Consider trying a store brand infant formula alternative, I did when my boys were infants. Today they are healthy men who obviously suffered no adverse effects from being fed store brand formula. Parent’s Choice Advantage™ Infant Formula is sold by major retailers including Walmart, Sam’s Club, Target, Kroger, Walgreens, CVS, and Babies “R” Us.

It is comforting knowing the nutrition of Parent’s Choice Advantage™ Infant Formula compares to Similac Advance and offers the same benefits. Prebiotics which  help to support baby’s immune system, all nutrients, vitamins and minerals for growth and development, and DHA & ARA, which may support brain and eye development. The formula is available in 2 convenient sizes, 23.2, and 12.4 ounces. Visit their website to compare the average annual as compared to other brand name formula.

Parents pay for the marketing and advertising the companies put behind their product brands, says Jean Halloran, the director of food policy initiatives for Consumers Union. Now that you have the facts about store brand formula nutrition and price, why not consider a switch to generic formula.

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